PPC icon High-Intent Performance Acquisition

High-Intent Google Ads & PPC in Metro Detroit

Stop burning money on junk clicks and low-intent traffic. We build, manage, and continuously optimize search advertising campaigns that capture customers ready to hire you right now.

The Paid Search Dilemma

Why Most Local Businesses Lose Money on Google Ads

Google Ads is the single fastest way to generate qualified leads—or the single fastest way to burn your marketing budget. Most campaigns fail because inexperienced agencies rely on broad-match keywords, ignore negative keyword filtering, send traffic to generic homepages, and pocket hidden markups on ad spend.

At RivDiv Marketing, we do paid search differently. You own your ad account directly and pay Google directly. We build hyper-targeted phrase and exact match clusters, apply hundreds of negative keywords to block waste, design high-converting landing pages, and track phone calls and form submissions down to the exact dollar.

High-CTR Google Search ad campaign mockup displayed on Apple iPad for Detroit service business engineered by RivDiv Marketing
Precision Lead Generation

The Four Pillars of RivDiv Paid Search

Every dollar of ad spend is engineered for maximum return on ad spend (ROAS).

High-Intent Keyword Architecture Icon 01 // INTENT CLUSTERING

High-Intent Keyword Architecture

We target buyers at the exact moment they need your service, not casual browsers.

  • Service + City intent search clustering
  • Elimination of broad-match money pits
  • Competitor brand conquesting strategies
  • High-converting emergency/urgent search terms
Aggressive Negative Keywords Icon 02 // WASTE FILTERING

Aggressive Negative Keywords

Filter out freebie hunters, job seekers, DIYers, and irrelevant clicks before they cost you.

  • Exclusion of "free", "cheap", "jobs", "DIY"
  • Continuous search term query review
  • Out-of-service area location exclusions
  • Device & demographic bid adjustments
High-Converting Ad Copy & Assets Icon 03 // AD COPYWRITING

High-Converting Ad Copy & Assets

Stand out in crowded search results and earn higher Quality Scores from Google.

  • Call extensions, location assets & sitelinks
  • Compelling headline split-testing
  • Dedicated landing page conversion matching
  • Higher Quality Scores = Lower cost-per-click
100% Transparent Ad Accounts Icon 04 // TRANSPARENCY

100% Transparent Ad Accounts

You own your accounts directly. Zero percentage markups on ad spend—ever.

  • Direct billing from Google to your card
  • Real-time Google Analytics & conversion tracking
  • Dynamic call tracking with recording options
  • Bi-weekly executive optimization calls
Multi-Platform Paid Advertising

Where We Deploy Paid Media For Michigan Brands

From capturing immediate search demand to staying top-of-mind across the web, we orchestrate full-funnel paid media campaigns.

Multi-touch conversion attribution and real-time ROAS analytics dashboard for Google and Microsoft Ads engineered by RivDiv Marketing Detroit
Clear Answers

Frequently Asked Questions About Google Ads

What is a reasonable starting monthly ad budget?
For local service businesses in Metro Detroit, we typically recommend starting between $1,000 to $2,500/month in direct ad spend paid to Google. This allows sufficient click volume to quickly optimize keywords and identify your winning campaigns.
Do you charge a percentage of my ad spend?
No. Agencies that charge a percentage of ad spend have an inherent conflict of interest—they make more money when you spend more, regardless of profitability. RivDiv operates on a flat, transparent monthly management fee.
Can Google Ads and SEO work together?
Yes, this is our Full-Funnel strategy. Google Ads provides immediate high-intent leads from Day 1, while SEO steadily builds long-term organic authority and lowers your blended customer acquisition cost over time.
Turn On Targeted Traffic

Request a Free Google Ads Account Audit

Have an existing ad account or starting fresh? We'll review your market keywords, competitor budgets, and identify wasted ad spend with an actionable launch plan.